Northbound Addiction Treatment
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Northbound was initially founded in 1988 under the name National Therapeutic Services (NTS). In 2008, Paul Alexander acquired the organization and grew it from a local Orange County facility into a nationally recognized treatment provider.
Just two years later, NTS hired Michael Neatherton, former President of the Betty Ford Center as the new Chief Executive Officer. Along with senior management, Neatherton began to rebrand NTS as a company that emphasized organizational health through top-down transparency, authenticity, and honesty. This creates a company culture that reflects the same values we instill upon our clients during treatment.
As they discussed this new culture and motivation, there was a reference to the Northbound Train and the positive connotations of “heading north.” The organization’s new name, Northbound, emerged.
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